I-Drive Changes Name to Orlando Eye

The $200 million I-Drive Live project has been renamed The Orlando Eye, to better focus on the main attraction at the center, the Orlando Eye observation wheel. The $75 million observation wheel is being built to Merlin Entertainments Ltd.’s strict requirements — ones that were critical to get the branding for the attraction. Changing the development’s name will better brand the project as a whole. Other project attractions are a 25,000 Madame Tussauds wax museum, a 25,000-square-foot SeaLife Aquarium, Titanic The Experience and The Bodies Exhibit. See a full list of tenants signed thus far.

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